INDUSTRY RESEARCH · ROBOTICS
A framework for identifying opportunities through production tasks, total cost of ownership and delivery capabilities.
When discussing the industrial robot market,First break down “domestic substitution” into specific applications. Different processes have different requirements for accuracy, rhythm, stability and downtime costs, and the competitiveness of the same robot at different customer sites is also different.
Divide requirements by terminal process
The first step isDivide requirements by terminal process, instead of just classifying by industry labels such as automobiles and electronics. The workpiece characteristics, rhythm, working environment, equipment modification difficulty, and personnel configuration of each scenario should be recorded. Only when the scenario is clear can the estimation of market size and product opportunities have reliable boundaries.
Compare total cost of ownership
Second step comparisontotal cost of ownership. The purchase price is only the starting point. Integrated debugging, spare parts, maintenance, downtime losses and operating training will all affect customer choice. For suppliers, the ability to establish a service network in key areas is sometimes more important than individual hardware parameters.
See clearly the boundaries between collaboration and delivery
The third step of observationCollaborative relationship between ontology manufacturers, system integrators and end customers. Integrators have on-site process and delivery experience, and robotics companies need to clarify which capabilities they build themselves and which capabilities they obtain through partners.
Research boundaries and subsequent verification
The research should combine specific processes and procurement scenarios, clarify the sample definition, statistical caliber and data sources, and verify key assumptions through customer interviews.